Erhvervserfaringer

Erfaringer med marketing i størrer og mindre danske virksomheder med ansvar for
igangsættelse, udførelse, koordinering og analyser

 

 

2016 - : Digital Marketing Specialist, Omada Marketing (BtB), København

Responsible for all digital solutions at omada.net including online advertising, conversion, tracking and KPI measurement. AdWords (text, display and re-marketing), Bing, SEO ranking optimization, SoMe and permissions are the primary lead channels. In Q3-Q4 2016 I am technical responsible for upgrading an on premise CRM Microsoft Dynamics to a Microsoft Dynamics 2016 cloud solution. Followed by implementation of new responsive website (Dynamic Web) including CRM script integration for lead/opportunists directly to Microsoft Dynamics solution. Monthly website statistical reporting generated from Google Analytics and weekly sales support from visitor reporting generated from OpenTracker, Analytics recognized/personalized in RainKing.

2013 - 2015: Online Manager, Tryg Forsikring Markedsudvikling (BtB), Ballerup

Ansvarlig for online medier. Google AdWords, GDN, SEO, Re-targeting, ALT, RTB, Tridion, Sitebuilder, rapportering, tracking, budget prioritering, website navigering, content management, bureausamarbejde, selvbetjening, permissions, wizard udvikling og online strategi.

2009 - 2013: Market Manager, TDC Erhverv Marketing (BtB), København

BtB markedsføring hos TDC med stor berøringsflade og erfaringer med forskellige marketingdiscipliner. Aansvar for IT platforme, udsendelser, databearbejdning og div. webløsninger.

2007 - 2009: Marketingkoordinator, Philipson Wine (BtB - BtC), Kokkedal

Vinhandel med stort showroom og 100% eCommerce. Ugentlige hel- og halvsides annoncer i udvalgte landsdækkende aviser. End-to-end produktion af web content, produktbilleder, layout, animationer, promotions. Ugentlige EM til segmenterede målgrupper fra CRM database. Tracking, konverteringer og ROI rapportering.

2004 - 2005: Erhvervsrådgiver, Sydbank, Esbjerg (BtB)

Salg og rådgivning i investering/finansiering. Nøgletalsberegninger, Kapital og likviditetsvurderinger, årsresultat, regnskaber, revisionspåtegninger og budgetter.